We’re happy when the client’s happy. It’s even better when we get to have a lot of fun and flex our creative muscle along the way.
Recently, we were approached by a longtime friend and client of Promolux and the Director of the Cudahy Community Education and Recreation Department, Tina Kreitlow. The department was organizing an event to raise money to reinstitute a summer day camp for the kids in Cudahy, WI. Their goal was to engage people of all ages from the area to participate in a fun, outdoor, healthy activity. In the winter. The long, cold, snowy winter of Wisconsin.
And so the Yeti Dash Snow Shoe 3/5K was born.
We were asked to design a logo to help promote the event. Creative director, John, got to work and came up with this fun design:
The event, held along a scenic Lake Michigan route, drew 101 snowshoers from intense racers to novices and participants as young as 4! A Yeti even made an appearance to help kick off the race.
“There is no doubt in my mind that one of the reasons we did so well with this first-time event is because we had a really cool name that resonated with people and an awesome logo, created by Promolux. The logo was easy to use and completely captured the event’s purpose. Participants LOVED the Yeti Dash shirts. Great job to Promolux!” Tina Kreitlow, Director of Community Education and Recreation.
From time-to-time we’re gonna share with you some of our favorite challenges/successes. These Case Studies are intended to show you how we think and what we can do for you.
Case Study #1: YMCA Member-Get-A-Member Rewards Program
YMCAs across the country execute Member-Get-A-Member (MGAM) campaigns throughout the year to foster word-of-mouth recruitment of new members. After all, a happy member is their best advertising! Current members receive a piece of coveted Y apparel as a way of saying “thanks” when they refer a new member.
Not knowing how many will join and who will do the referring, it is nearly impossible for Ys to inventory the correct sizes and styles that the members need and want.
We built an on-line store where referring members enter their unique redemption code and shop for their desired piece of apparel. The code is printed on a small, plastic Reward Card they receive when their referred member joins. The item is then shipped directly to the member at their home.
The Y saves time and money not needing to inventory/fulfill thousands of unique apparel orders. We also manage any returns, exchanges or questions about the apparel – saving the Y time and hassle. The members have a fun and satisfying shopping experience as they are able to select their desired item in the correct size and color.
(Click on any image to enlarge and see what we built for the Y!)
Here’s Mark – a happy MGAM Rewards Customer – looking good in his new jacket!