We’re happy when the client’s happy. It’s even better when we get to have a lot of fun and flex our creative muscle along the way.
Recently, we were approached by a longtime friend and client of Promolux and the Director of the Cudahy Community Education and Recreation Department, Tina Kreitlow. The department was organizing an event to raise money to reinstitute a summer day camp for the kids in Cudahy, WI. Their goal was to engage people of all ages from the area to participate in a fun, outdoor, healthy activity. In the winter. The long, cold, snowy winter of Wisconsin.
And so the Yeti Dash Snow Shoe 3/5K was born.
We were asked to design a logo to help promote the event. Creative director, John, got to work and came up with this fun design:
The event, held along a scenic Lake Michigan route, drew 101 snowshoers from intense racers to novices and participants as young as 4! A Yeti even made an appearance to help kick off the race.
“There is no doubt in my mind that one of the reasons we did so well with this first-time event is because we had a really cool name that resonated with people and an awesome logo, created by Promolux. The logo was easy to use and completely captured the event’s purpose. Participants LOVED the Yeti Dash shirts. Great job to Promolux!” Tina Kreitlow, Director of Community Education and Recreation.
Their environmental spokesgoat (yes, we said spokesGOAT) and mascot, Gruff, is an advocate of enlightened environmentalism and a natural-born recycler. He sets the example for all of us by recycling everything and education others on the importance of taking better care of our world.
Last month, the youngest children received a stuffed Gruff at their employee holiday Christmas party complete with a hangtag on his ear that included his motto, “Be a Gruff, Recycle Stuff.”
Thanks to Quad/Graphics for your years of business and for letting us help with fun – and earth-friendly – projects like these!
Have you ever watched a commercial and not remember what product it was advertising? Or glanced over a newspaper ad and never notice what it says? And what about radio ads…do you even listen anymore?
Okay, so TV, print and radio are still effective advertising methods, but to make your impression count, it can take thousands – even millions – of dollars. How can you get your name and contact info in the hands of your customers and ensure they’ll remember you? Promotional items.
FUN FACT: Some of the first promotional items were commemorative buttons given out at the inauguration of George Washington in 1789.
Why does that bag or pen or coffee mug with your company logo and website work so well? Because promo items:
Engage all the senses: Recipients can hold, see, and interact with the item in a way they can’t with other advertising methods.
Are useful: Everyone needs to write, drink, and carry stuff. Everyone.
Are appreciated by recipients: You are the answer to, “Why am I always losing my pens?” when you offer them a new one. Or “Awesome! Now I don’t have to buy a new water bottle…you gave me a reusable one!”
Are retained by recipients: People keep your stuff. It is reported that 73% of recipients use their promo item at least once a week!
Have a low-cost per impression: Ever see TV ad rates? I rest my case.
Info sources: Promotional Products Association International and Advertising Specialty Institute
We recently helped the Every Child a Reader organization celebrate Children’s Book Week, the annual celebration of books for young people and the joy of reading. In addition to the numerous nationwide events, the group distributes tote bags (perfect for kids to tote their books!) featuring the original design from the commemorative Book Week poster.
2013 poster by Caldecott winning illustrator, Brian Selznick.
That’s where we come in. We were happy to work with the group to produce their tote bags.
Not to get too geeky on you, but we used a simulated process to produce the bags. The process uses traditional spot colors, yet blends them in a four-color process manner, simulating full-color images and allows us to produce very realistic images and the best look for your design. We wanted to be sure to capture Selznick’s work and the organization wanted a “dreamy” look.
Numerous press check and not-quite-right bags later, we were all happy with the final bag:
It didn’t matter to us how many press checks and how many process-tweaks later, what mattered most was the happy client and happy kids with bags full of books.
At the core of our beliefs is a dedication to quality. If we’re gonna do something, we’re gonna do it right. Every time.
Promoluxers Amber and Melissa packed their bags, voted early and cranked up the Ke$ha for a 600-mile round-trip trek to Cedar Rapids, IA. There they spent three days getting trained on our new software upgrade.
The upgrades are going to help our already rock star employees become even more awesome. We’ll be able to receive orders electronically and realize efficiencies for our web stores. As our business grows, it’s important to Tyra to make the upgrades that keep us ahead of the game. The goal: efficiency and automation without error.
The ladies kept the road trip fun, Googling answers to their off-the-wall questions: Why are barns red? What do farmers do in the winter? What are the terms for other elected officials? They munched on peanut M&Ms while watching the election results come in and they toughed it out in a room with only a space heater to keep them warm.
Our team will go to great lengths – and distances – to do great things for the company and our wonderful customers.
(Couldn’t find a Google answer to why this van is a school bus. Maybe it’s still dressed up for Halloween.)
Whether you are aware of it happening to you or not, colors evoke a feeling. They make you feel happy or sad; hungry or angry; peaceful or energetic. Color is also trendy, from the pastel, modern and Scandinavian color palette of the 1950’s (Check it out!) to the avocado green appliances in the 1970’s. And did you know that Tangerine Tango is the color of the year for 2012 (as declared by Pantone)? Read all about it. Those who work in fashion, special events, interior decorating, or graphic design watch and follow these trends.
We work in Pantone colors every day. According to Wikipedia: The Pantone Color Matching System is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another.
(We love this picture of the Pantone Color guide in his wheel spokes! Call us color geeks.)
Any logo has specific colors that must be matched in print, on cotton, canvas, etc. We take great care to ensure our clients’ colors are correctly represented on their promo items.
As you plan for the Fall and beyond, think about keeping up with the color trends and putting your customers in what’s hot (of course using colors that complement your logo). Any favorites?
With all the talk around the country about company values, it got me thinking about Promolux. As the founder and CEO, I’m lucky that I get to work where I can help define the values and beliefs of the company. I want to make Promolux a place where people can feel good to come to work; clients can be assured they are valued; and I can be proud to be called owner.
Here are a few of the values that guide our work:
Work with clients you believe in.
Provide superior customer service.
Always be thinking of new, fresh ideas.
Provide a great product for a great price.
Work with honesty and integrity.
Diversity enriches everyone.
There are also four words that define the philosophy of Promolux. They have guided our work since our inception:
You can learn more about each one here (be sure to click on the icons at the bottom). If you are a client, I hope you have – and continue to – experience this in all we do together.
On a personal note, I applaud the strong and public stance of the Jim Henson Company. It takes guts to stand up for what you believe.
It is estimated that 160,000 children miss school every day due to fear of attack or intimidation by other students. Source: National Education Association.
90% of 4th through 8th graders report being victims of bullying
87% of students said shootings are motivated by a desire to “get back at those who have hurt them.”
According to bullying statistics, 1 out of every 10 students who drops out of school does so because of repeated bullying.
Bully victims are between 2 to 9 times more likely to consider suicide than non-victims, according to studies by Yale University.
What’s so heartbreaking about these statistics is that behind every number is a child. A child who is trying to grow up, figure himself out, accept herself for who she is, and just make it through the day.
For quite some time I’ve wanted to do something about this. To support those who are working for bully prevention and intervention, and now I have the chance.
I’d like to launch the Silent Hero project. Silent Hero is my way of raising funds, awareness and support for the anti-bully movement. I’ll do what I know and what I do best: create great merchandise that others can wear to help spread the word. I’ll do it online, in stores, and wherever I can to raise funds and support anti-bully organizations and programs.
Here’s what you can do to help get this off the ground: VOTE FOR ME. There’s a great program in the works – Mission: Small Business. Chase and Living Social launched this project that will award up to 12 individual grants of $250,000. The program was developed to provide small businesses with capital and innovative marketing resources needed to make a positive impact on their business. And we’d like to make a positive impact on our nation’s kids.
In order to qualify for the grant we need to receive 250 votes on Facebook (one vote per person) by Saturday, June 30th.