If at first you don’t succeed…

We recently helped the Every Child a Reader organization celebrate Children’s Book Week, the annual celebration of books for young people and the joy of reading. In addition to the numerous nationwide events, the group distributes tote bags (perfect for kids to tote their books!) featuring the original design from the commemorative Book Week poster.

2013 poster by Caldecott winning illustrator, Brian Selznick.

That’s where we come in. We were happy to work with the group to produce their tote bags.

Not to get too geeky on you, but we used a simulated process to produce the bags. The process uses traditional spot colors, yet blends them in a four-color process manner, simulating full-color images and allows us to produce very realistic images and the best look for your design. We wanted to be sure to capture Selznick’s work and the organization wanted a “dreamy” look.

Numerous press check and not-quite-right bags later, we were all happy with the final bag:

It didn’t matter to us how many press checks and how many process-tweaks later, what mattered most was the happy client and happy kids with bags full of books.

At the core of our beliefs is a dedication to quality. If we’re gonna do something, we’re gonna do it right. Every time.

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