We get inspired and a little geeked out around here when we see creativity in marketing and advertising. Lately, we’ve posted some of the new Superbowl ads on Facebook (have you liked us yet?). Pretty amazing when a 30-second commercial can make you laugh, want to share it, and – most importantly – remember it. (And of course buy what they are selling!)
Arguably one of the most creative minds in our time is Steve Jobs. He (humbly) had this to say about the topic, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”
The truth is, everyone doesn’t see things the same way, and we’re not all able to connect things so brilliantly. So it’s pretty cool that those who do are willing to share.
A top ad agency, Ogilvy Chicago paid tribute to their agency’s co-founder using push pins. While not a new concept, we liked the manner in which they shared it with us: cool music, video, and a pretty darn good portrait. (Words of wisdom at :55, “Don’t be a bore. You cannot bore people into buying your product.”)
Hmmm…maybe there’s an embroidered Tyra somewhere in our future?!?!
