Yeti Sighting

We’re happy when the client’s happy. It’s even better when we get to have a lot of fun and flex our creative muscle along the way.

Recently, we were approached by a longtime friend and client of Promolux and the Director of the Cudahy Community Education and Recreation Department, Tina Kreitlow. The department was organizing an event to raise money to reinstitute a summer day camp for the kids in Cudahy, WI. Their goal was to engage people of all ages from the area to participate in a fun, outdoor, healthy activity. In the winter. The long, cold, snowy winter of Wisconsin.

And so the Yeti Dash Snow Shoe 3/5K was born.

We were asked to design a logo to help promote the event. Creative director, John, got to work and came up with this fun design:

YetiLogo

 

 

 

 

 

 

 

The event, held along a scenic Lake Michigan route, drew 101 snowshoers from intense racers to novices and participants as young as 4! A Yeti even made an appearance to help kick off the race.

There is no doubt in my mind that one of the reasons we did so well with this first-time event is because we had a really cool name that resonated with people and an awesome logo, created by Promolux. The logo was easy to use and completely captured the event’s purpose. Participants LOVED the Yeti Dash shirts. Great job to Promolux!” Tina Kreitlow, Director of Community Education and Recreation.

2014 Yeti participant with cool view behind  Tina and Pat J with Yeti

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