Whether you are aware of it happening to you or not, colors evoke a feeling. They make you feel happy or sad; hungry or angry; peaceful or energetic. Color is also trendy, from the pastel, modern and Scandinavian color palette of the 1950’s (Check it out!) to the avocado green appliances in the 1970’s. And did you know that Tangerine Tango is the color of the year for 2012 (as declared by Pantone)? Read all about it. Those who work in fashion, special events, interior decorating, or graphic design watch and follow these trends.
We work in Pantone colors every day. According to Wikipedia: The Pantone Color Matching System is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another.
(We love this picture of the Pantone Color guide in his wheel spokes! Call us color geeks.)
Any logo has specific colors that must be matched in print, on cotton, canvas, etc. We take great care to ensure our clients’ colors are correctly represented on their promo items.
As you plan for the Fall and beyond, think about keeping up with the color trends and putting your customers in what’s hot (of course using colors that complement your logo). Any favorites?
Fall 2012 Color trends (full link here to see men’s and women’s trends):